About the organization
Located in the city of Benevides, Pará - a northern Brazilian state, the organization shelters at Casa Lar, children and adolescents that were taken from their families by the justice system due to some kind of vulnerability situation they were found at.
The communications strategy was developed to assist with two of the organization's pressing demands: to position the work they do as a benchmark and, from that, look for new financial investors.
Building an attractive narrative to tell the organization's story
Establishing a communications strategy for the organization
Supporting the organization's work on raising resources
Attractive narrative through a manifest video
Institutional presentation focused on raising resources
Message, market and channels structured communications plan
Training for an independent operation of the communications plan
Want to know more about Casa Lar Aba Pai? Click here.
"It was a unique and fantastic experience for us because it gave us an outside perspective on how we communicated. We had amazing moments with the Repartir team, who provided us with important communication tools that are already yielding results. Our gratitude." (Ernani Brito dos Santos)