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Reflexões da Liberdade

About the organization

Reflexões da Liberdade is a social organization founded in 2017 that aims to help those released from the prison system to reintegrate into society and fight for the end of mass incarceration.

Organization objectives

The main objective is to have an institutional narrative, based on data, to bring the topic to more people.

Communication challenges

  • Find a tone of voice

  • Have an institutional narrative

  • Establish a communication strategy on social media

Products delivered

  • Inspiring narrative: why it works, how it works and what it does

  • Communication plan for social networks, with suggested visual identity for the feed

  • Creating highlights for social media


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