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About the organization

TransAfeto is a social organization that serves homeless LGBTQIAP+ people in the Central region of São Paulo.

Organization objectives

The two main objectives are to raise financial and voluntary resources.

Communication challenges

  • Have a narrative that makes the organization’s Purpose more explicit

  • Establish a communication strategy on social media

  • Communication for fundraising

Products delivered

  • Inspiring narrative: why it works, how it works and what it does

  • Communication plan for social networks, with suggested visual identity for the feed

  • Creating highlights for social media, focusing on storytelling and fundraising

"The work brought a new face to our project, with detailed suggestions on how to post, what to change on our page and much more. I believe that the proposed changes will have a very positive impact, helping to increase our visibility and the effectiveness of our communication." (Paula Ferraz)


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