About the organization
With 24 years of work, the organization's purpose is to positively impact the reality of inhabitants of Complexo dos Bancários, at Ilha do Governador (RJ), which includes eight communities in extreme vulnerability conditions.
In need of strengthening the task of raising resources, we understood that the story of over two decades worth of work deserved to be told in a more attractive way along with a structured communications plan, which was something they didn't have.
Building an attractive narrative to tell the organization's story
Building a communications strategy for the organization
Establishing an institutional communications channel for the organization
Building a visual identity for the organization
Attractive narrative told through text on the institutional website
Message, market and channels structured communications plan
Training for an independent operation of the communications plan
"After 23 years, Instituto Repartir fulfilled one of our dreams: the creation of a website, an important step to promote our projects. I also want to express my gratitude for transforming our social media platforms with a strategic plan. On behalf of the families, children, and volunteers, thank you." (Ana Paula da Cruz)