About the organization
Designed for environmental education and expanded to more integral human development, Guri na Roça, founded in 1999 by Luciana Ferreira, is an after-school project with care methodology for children and adolescents in the Veraneio Ijal neighborhood.
Organization objectives
Communication was developed within two objectives defined by the organization: attracting new financial investors by telling its beautiful story and supporting young people who leave the project on their journey to the world of work.
Communication Challenges
Build a compelling narrative to tell the organization’s story
More structured and assertive communication across audiences and channels
Support young people who leave Guri and demand information about new study and career possibilities.
Products delivered
Compelling narrative told through a 4-minute video
Communication Plan structured by messages, audiences and channels
Creation of the Guri no Mundo digital booklet to support and guide young people who leave the project in their search for a place in the world of work
Training for autonomous operation of the Communication plan
“Having people who can look at us and see that we need support is wonderful. It’s a ray of sunshine that comes in and says ‘we’re together’. This is fantastic. It gives us strength, feeds us with faith and courage to follow.” (Luciana Ferreira)
To find out more about Guri na Roça:
Website: https://www.gurinaroca.org.br