About the organization
Lar Dona Vera has been operating for over 26 years in the city of Curitiba, Paraná, offering institutional shelter for children aged 0 to 10 who have been separated from their families by the State because they are in a situation of social vulnerability.
Organization objectives
Structure your institutional communication, in order to guarantee greater visibility for your work and expand your fundraising.
Communication challenges
Develop a new narrative that summarizes to the public, in a quick, charming and strategic way, the purpose of the organization and the importance of the work it performs
Develop a communication strategy that positions the organization as a reference in the work it does in Curitiba, aiming to increase its engagement on social networks
Produce offline communication that helps the organization reach more people in the local community so they can support its work
Products delivered
Enchanting narrative told through video
Communication matrix by audience and channel
Institutional flyer