About the organization
Rádio e TV Quilombo has been a popular communication vehicle since 2017, in Quilombo Rampa, Maranhão. Through media production made by and for quilombolas, the organization provides visibility, perpetuates culture and transforms local reality.
Organization objectives
Create institutional communication that guarantees greater visibility and recognition for Rádio e TV Quilombo, in order to help it gain authority in the work it does and reach a larger audience, expanding its positive impact.
Communication challenges
Build a narrative that guarantees emphasis on the organization's purpose, as well as the positive impact it generates on the quilombola community
Restructure the website content, directing communication more effectively and strategically to the external audience, with a focus on fundraising
Develop a communication strategy that positions the organization as a reference, aiming to increase its engagement on social networks
Products delivered
Strong and charming narrative construction
Reformulation of the editorials, layout and texts of the institutional website
Structuring a Communication Plan by audiences, messages and channels
"Now we can make Rádio e TV Quilombo even more our own! The work of Instituto Repartir helped us to continue breaking barriers through popular communication, pushing us to take new heights, such as the possibility of income and the realization of new dreams." (Raimundo José da Silva Leite)